Global Brand Marketing, Inc. announced the appointment of Peter Benjamin to the role of Chief Operating Officer of GBMI. He will be responsible for overseeing all aspects of company operations at GBMI, from the moment an order arrives at GBMI until it is shipped to a U.S. or international customer.

“Peter Benjamin is an excellent addition to the GBMI team,” said Killick Datta, Chief Executive Officer of Global Brand Marketing, Inc. “With the tremendous growth of GBMI, it is critical that the operational infrastructure can support it. With his thorough knowledge of our industry, Peter can greatly help us run a very efficient organization to better service all our customers worldwide.”

In this newly created position working out of the corporate offices in Santa Barbara, CA, and reporting to CEO Killick Datta, Benjamin will oversee and develop the operating strategy for each of GBMI’s divisions. Capitalizing on the company’s strong financial status, Benjamin will work to strengthen the company’s sales operations, inventory management and distribution policies.

Benjamin comes to GBMI with over 30 years of experience as a senior executive of leading apparel and footwear companies. Previously, Benjamin served as Chief Operating Officer of Santa Barbara based Deckers Outdoor Corporation. Prior to that, Benjamin was President and CEO of Pacific Resources Holding, Inc. in Tokyo, Japan, as well as serving as Chief Operating Officer and CFO of The North Face, Inc.