Perry Ellis International, Inc. announced that it has entered into a license agreement that will extend the Original Penguin brand to newborn, infant, and toddler sizes. Weeplay LLC will produce sportswear and outerwear in the new sizes, including denim pants, sweaters, skirts, dresses and blouses, and a variety of jackets. The sportswear and outerwear will be distributed domestically.
Chris Kolbe, vice president of Original Penguin, said, “The early success of our children's launch with Weeplay has created this opportunity for infant and toddler. Our strong marketing efforts, celebrity following and unique fashion statement translate across all Penguin product.”
Alan Maleh, CEO of Weeplay, said, “We are thrilled to partner again with this powerful brand and draw on our success with children's sizes. Parents recognize the break-out success of the brand, and they are excited to outfit their children in Original Penguin.”
The new product lines will launch for spring 2006 into better department and specialty stores.
