Perry Ellis International, Inc. appointed Gail Rhodes as senior vice president of sales for women’s swim. She is responsible for growing the business and leading the company’s sales team for the JAG, Jantzen, South Point, Zuma Beach, Original Penguin and Perry Ellis women’s swimwear brands. Michelle Mohlere has been appointed vice president of women’s swimwear. She will oversee the swimwear design and merchandising for the company’s women’s labels. Rhodes and Mohlere report to Seth Ellison, president of the company’s swim and action sports division.
As part of the reorganization, Kim Wagenaar has been promoted to vice president of men’s swimwear, reporting directly to Ellison.
“We are fortunate to have hired these two top executives to help us maximize opportunities with our new JAG license,” Ellison said. “Gail brings her strong relationships with department store and specialty accounts. She is highly respected in the marketplace and has done a remarkable job transforming the JAG brand into one of the top department and specialty store contemporary swimwear brands.”
Rhodes had been with Beach Patrol since 1991, most recently as executive vice president of sales for all Beach Patrol brands including JAG. Mohlere served previously as the executive vice president of merchandising for all brands at Beach Patrol. She was also with Warnaco/Authentic Fitness, completing her tenure as vice president of women’s swimwear responsible for the Speedo brand.
