Perry Ellis International, through its wholly-owned subsidiary PEI Licensing Inc., has entered into a new licensing agreement with ES Apparel Group Inc. for its Gotcha brand to launch a Boys' and Girls' collection for fall 2007.
“We are thrilled about the expansion of the Gotcha® brand into the Boys' and Girls' market. Globally, the brand has a strong following and we are looking forward to a warm reception from consumers in these new categories,” said Seth Ellison, president of Perry Ellis International's Swim & Action Sports Division.
Through this agreement with ES Apparel Group, the Gotcha brand will expand to the Boys' and Girls' sportswear categories, and continue as a leading name in California youth-lifestyle products.
Ezra Shalam, chief executive officer of ES Apparel Group, commented, “I couldn't be more excited about this licensing partnership with an icon such as Perry Ellis International to launch Gotcha® brand apparel for boys and girls. I am very pleased that our line was so well received and that we will have immediate placement with nearly every major retailer for Fall 07.”
