Perry Ellis International paid $500,000 for Anchor Blue's intellectual property assets, which
include Anchor Blue and Miller's Outpost trademarks, logos, and style
and pattern books. Anchor Blue, a Corona-CA based teen retailer, had
about 115 stores in the Western U.S. when the company declared
bankruptcy in January
The stores closed in February.
“As the Anchor Blue name continues to have a loyal consumer following,
especially within the denim category we feel the benefit of adding these
brands to our current portfolio is two fold. First, it will allow us to
further develop our current denim business across all brands and second,
as Anchor Blue continues to be very well known along the West Coast and
among the younger Hispanic community, we feel it will allow us to
continue developing our connection to a younger demographic,” commented
Oscar Feldenkreis, president and chief operating officer of Perry Ellis
International.
Perry Ellis' sports brands include Nike Swim and Jantzen in swim, Callaway and Grand Slam in golf apparel and Gotcha in action sports apparel.
