Performance Bicycle, which operates 85 bike stores across the country, is launching a new store design with a relocated store in Greenwood Village, CO. The design features easier bike selection as each bike is showcased in one of five major categories – Road, Mountain, Path & Pavement, Women’s & Kid’s, and a new Spin Doctor department, which offers a trained team of bike experts to help customers choose equipment.


In addition to developing the new store layout, Performance is introducing a Commuter Rewards Program available to all Denver-area businesses. Under the program, anyone who commutes to work for 20 days via an alternate means of transportation-biking, walking, running or public transit-can earn a $20 money card. All Denver-area business, non-profit and government workplaces are eligible to participate.