Performance
Bicycle, which operates 85 bike stores across the country, is launching a new
store design with a relocated store in Greenwood
Village, CO. The company
is also sponsoring a special Bike to Work Day event in Denver
on June 24 and introducing a Commuter Rewards Program for
cyclists the Denver
area.

 

“The goal
of the new Performance store is to demystify cycling,” said Jim Thompson, chief
executive officer of Performance, Inc. “To do that, we are delivering a new
kind of retail experience that is fun, informative and easy to understand. We
believe that more families and individuals across America are rediscovering a great
American pastime as they seek healthier, more frugal and greener lifestyles.”

 

The new
Performance Bicycle is located in Greenwood
Village at 6570 Yosemite Street,
in the Arapahoe Marketplace. Among the features at the new prototype:

  • Easier bike selection – Every
    bike is clearly defined and placed into one of five major categories to
    help anyone choose the bike that’s right for them: Road, Mountain, Path
    & Pavement, Women’s and Kids.
  • New Spin Doctor™ Department –
    Performance’s trained team of bike experts helps customers choose the
    equipment that’s best for them and provides fast, reliable service.
  • Top cycling brands at a great
    price – Performance offers world-renowned brands such as Fuji, Pearl Izumi, Louis Garneau, GT and
    Schwinn.
  • Wide apparel and gear
    selection – Performance sells more cycling shorts than any other bike
    retailer in the world; guests can choose from a wide range of apparel and
    accessories.
  • 100% satisfaction/90-day
    guarantee – Every item Performance sells comes with a price and money-back
    guarantee. Any customer not completely satisfied has the right to return
    their purchase for a replacement or full refund. Performance also will
    match any advertised price on the same item within 90 days of purchase.

 

Bike to Work Day and the Bike Denver Pelotons

 

Performance
Bicycle has allied with Denver’s
primary cycling advocate, Bike Denver, to sponsor the first-ever Bike to Work
Day Pelotons or team rides on Wednesday, June 24th. Eight different Pelotons,
each with their own ride leaders and local celebrities, will depart from eight
Denver-area locations starting at 7 am.

 

Commuting Rewards Program

 

As part
of Performance Bicycle’s commitment to environmental stewardship and quality of
life in the communities it serves, the company is introducing a Commuter
Rewards Program available to all Denver-area businesses. Under the program,
anyone who commutes to work for 20 days via an alternate means of
transportation-biking, walking, running or public transit-can earn a $20 money
card. All Denver-area business, non-profit and government workplaces are
eligible to participate.