London-based Perfect Moment, Ltd. opened its first wholly owned retail store on November 5 in Verbier, the gateway to the 4 Vallées ski area destination in south-western Switzerland.
Following the lifestyle ski brand’s expansion through select multi-brand retailers, the company selected Verbier for its alignment with the company’s alpine roots as a standout ski resort in the Swiss Alps, its international audience of skiers and style enthusiasts and its offering of some of the best-groomed trails in Europe.
“The Verbier store gives us the opportunity to share the Perfect Moment experience with our community in an environment that celebrates the brand’s alpine roots,” stated Jane Gottschalk, co-founder and creative director at Perfect Moment, based in Chamonix, France.
Image courtesy Perfect Moment
