Pelican International appointed Alex Tonge as its new agent for Europe. Effective immediately, Tonge will be working with both existing distributors and new ones to continue to expand Pelican’s product offering overseas.
An avid paddler since an early age and an active coach with the British Canoe Union, Tonge has worked as Pelican’s U.K. distributor for more than 10 years and is well versed in Pelican’s line of plastic boats. In his new role, he will be working with Jean-Noel Basque, Pelican’s executive sales director, and his team.
“We are pleased to welcome Alex to the Pelican team in this international role,” said Basque. “His extensive paddling experience, his knowledge of the European market and his exceptional track record of driving new business, expanding into new markets and creating new opportunities make him ideally positioned to support our expansion plans with innovative sales solutions.”
Tonge’s years of working with Pelican make him very familiar with its unique Twin Sheet Thermoforming technology and the depth and breadth of its product portfolio.
“Pelican is well positioned for growth, with its deep commitment to product innovation and inherent understanding of what is needed to succeed in today’s market,” said Tonge. “I look forward to assisting Pelican’s continued growth in the European market.”
Tonge is based in Hertfordshire, United Kingdom and can be reached at alex@avoncraft.co.uk or +44 7841 129 099.
