Pelican Products, a leading manufacturer of high-performance protective case solutions and advanced portable lighting systems, has appointed sporting goods industry expert Jeff Diamond as director of product management Consumer/Outdoor and Travel Goods Markets.
Bringing nearly 20 years of product management, development and marketing experience to his new role, Diamond will work with the newly established Consumer Division and will focus on the Pelican ProGear product line (including coolers and luggage), as well as traditional cases for the travel, sporting goods, photography and scuba markets. Floods, earthquakes, tsunamis and battlefields are just a few of the situations in which Pelican cases have protected the sensitive, mission critical gear of professionals across the globe since 1976.
“As we continue to expand our consumer-focused product lines, Jeff’s varied experience and industry relationships will translate into amazing new products and services for our customers, the markets we serve and those we have yet to touch,” said Bob Shortt, president, Consumer Division Pelican Products.
In addition, he will serve as the voice of Pelican’s customers, working closely with Pelican new product development, marketing, production, quality assurance and sales teams to ensure successful product launches and sustainment.
Diamond’s career has seen him working in various management and product development positions with leading consumer companies including Rawlings and Spalding. Most recently he served as Senior Global Product Manager with ENI-JR286 (a leading product development company), where he led the development of sports equipment and accessories for Nike. Diamond holds a Bachelor’s Degree from Northern Arizona University.
Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.
