Pearl Izumi expanded its agreement as the year-round official merchandise retail partner for the USA Pro Challenge.
Building on an already successful relationship that has showcased Pearl Izumi’s technical expertise as provider of the race’s leaders and commemorative jerseys, this expanded partnership will leverage Pearl Izumi’s design prowess for all race merchandise available to the public.
Both partners see 2015 Pro Challenge apparel designs as a clear demonstration of Pearl Izumi’s commitment to making high quality, unique and culturally relevant products for fans and pro cyclists alike.
“Pearl Izumi has been an exceptional partner since day one of the Pro Challenge, as the official provider of our race jerseys,” said Shawn Hunter, CEO of USA Pro Challenge. “We have no doubt that in this expanded role their designs for the entire Pro Challenge merchandise line will be a huge hit with our fans. We are extremely pleased that Pearl Izumi decided to take on this exciting new role with us.”
“The Pro Challenge approached us this year to become the official merchandise partner because we have had such a great partnership on the technical apparel program since the race began– both the technical apparel for the athletes as well as the commemorative and leaders jerseys for fans of the race,” said Geoff Shaffer, VP global brand marketing. “We saw this as a great opportunity to bring together two great brands as well as to showcase Pearl Izumi’s strengths in design and custom sublimation. We’re very excited to have produced a unique offering of men’s and women's products that not only celebrate the race, but also the great state of Colorado.”
The product line features state-of-the-art graphic designed jerseys, t-shirts, hats, hoodies, water bottles and cowbells. The complete line of apparel is featured at ProChallenge.com/store.
