Peak, the Chinese athletic sportswear and footwear brand, unveiled its new advertisement at New York's Times Square on Jan. 1. The billboard features Tony Parker and Shane Battier dressed in traditional Chinese clothing sending their New Year's greetings.
The advertisement will greet the thousands of New Yorkers and tourists from around the world who pass through Times Square until the Chinese Lunar New Year on January 31, 2014.
Peak celebrated its 25th anniversary the day before the new advertisement began airing. Jingnan Xu, founder of Peak commented that “2014 will be the year for Peak to realize its international vision.”
After 25 years of diligent focus, Peak has accomplished a number of key fundamental goals including naming, trademark registration, enhancing quality standards, building brand image and the internationalization of capital. Following its success in the NBA, Peak has expanded its presence and become an official partner of FIBA, WTA and a number of other well-known international tournament organizers. Peak has signed sponsorship agreements with more than 10 NBA players including Tony Parker, Shane Battier and nearly 30 WTA players including Galina Voskoboeva.
Peak's overseas markets now cover more than 80 countries including the U.S., Germany and Australia, which accounted for 14.8% of the total sales during the first half of 2013, making Peak the leading sportswear company in China in terms of overseas sales.
Peak Sport Products Co., Limited is a leading sportswear company in China and obtained its listing on the Main Board of the Hong Kong Stock Exchange on Sept. 29, 2009. The Group is primarily engaged in designing, developing, manufacturing, distributing and marketing sports products (including footwear, apparel and accessories) under the “PEAK” brand. As of June 30, 2013, Peak has 6,194 retail outlets in China. Peak executes a focused international branding strategy and has become an official marketing partner of the NBA in China since October 2007. The Group has been maintaining long-term cooperative relationships with various renowned tournament organizers such as Federation Internationale de Basketball (FIBA), Women's Tennis Association (WTA) and Stankovic Cup.