Payntr Golf has named Jake Haley as head of sales & strategic business development. Haley joins the Portland, Oregon-based performance golf footwear brand after 12 years at Under Armour, where he held senior roles in golf footwear and apparel product management.
At Under Armour, Halery’s last position was lead, sales – golf. Previous roles at Under Armour include senior manager, golf footwear & apparel – product & merchandising; senior PLM, golf footwear; and product line manager – bags & gloves.
In his new role, Haley will lead Payntr’s national sales strategy and wholesale expansion, overseeing strategic accounts and sales teams while developing retail partnerships and new business opportunities.
“As our business grows, it is essential that we continue investing in people who understand our products, our partners and the opportunities ahead,” said Mike Forsey, co-founder and president of Payntr Golf. “Jake brings valuable experience across the golf business, from product creation to sales. His understanding of performance footwear, passion for the game and commitment to building strong relationships make him an outstanding addition to our team.”
Haley’s appointment follows 8AM Golf’s strategic investment in Payntr Golf earlier this year and supports the brand’s continued expansion across golf shops and national retailers, including PGA TOUR Superstore, Dick’s Sporting Goods and Golf Galaxy.
“Payntr Golf is building something special by putting the golfer and product performance at the center of every decision,” said Haley. “I’m excited to join this team and help bring that story to more golfers through strong retail partnerships. This is an exciting time for the brand with ample opportunity to contribute to its long-term growth.”
Images courtesy Payntr Golf














