Payless ShoeSource announced the availability of a new beauty brand, SXY by Unforgettable Moments (SXY), arriving in stores this week and featuring nearly 20 beauty and body items designed to help women affordably complete their signature looks and personal styles without compromising glamour.
The SXY items are available in 1,500 stores and start as low as $4, with nearly all products priced under $10. The new brand joins two other beauty collections in the Payless beauty portfolio: Unforgettable Moments⢠and Zoe & Zac⢠Naturals.
“We view beauty and body products as the latest fashion accessory — just as important to rounding out a look as shoes, handbags, scarves and jewelry,” said LuAnn Via, CEO of Payless. “Our expanding beauty collection offers women affordable, on-trend finishing touches — a pop of color, a shimmer or fabulous fragrance — to more fully complete their signature style. SXY fits nicely in our beauty portfolio as a line for women seeking glamorous style at a great price.”
