Paul Sullivan has joined Spalding, a division of Russell Corporation, as Director of Diamond Sports. Sullivan will oversee the overall business management of the Dudley softball business and the companys baseball business and licensing agreements. He will manage product development, advertising and promotion.
“Paul has been associated in one capacity or another in sports for more than a decade and has great knowledge of our industry and our companys great history,” stated Dan Touhey, vice president of marketing. “His addition to our team is timely as we look to expand our presence in diamond sports — baseball and softball.”
Prior to joining Spalding, Sullivan was a marketing director with The Top Flite Golf Company where he was responsible for the Ben Hogan and Top Flite Golf club business. Since 1995 Sullivan has held a variety of positions in sales planning, operations, customer service, credit, sales and marketing.
