Patagonia, Inc. selected Jess Clayton as Product PR Marketer. Drawing upon her five-year tenure at Patagonia, Clayton will serve as the medias contact for all issues related to Patagonias product line. Media requests for product samples, product placement and product reviews will be managed by Clayton.
Clayton brings to this role an intricate knowledge as Patagonia as a brand, as well as a passion for product from a users perspective. Clayton surfs, skis, climbs, runs, bikes and is a championship sailor providing her with the ability to speak about Patagonias product from a first-handers viewpoint. Hailing from a family with deep roots in the textile industry, Clayton has an intricate knowledge of fabrics, garment construction and environmentally-friendly textiles that the media will appreciate.
“Were really excited to have Jess as an integral part of our PR team,” said Rob BonDurant, Patagonias VP of marketing and communications, “Not only is the media going to love working with Jess because of her great personality, theyre going to quickly learn that Jess is someone who can speak about design and color trends, fabrics, new technologies and really provide journalists with a unique insight into Patagonias entire product offering.”
Clayton formally stepped into her new role on May 18th.