Park Tool is proud to announce that industry veteran, Karl Wiedemann, has been hired as their new director of marketing and communications. Wiedemann brings over 20 years of bicycle industry experience to Park Tool and, most recently, was the communications and sponsorship manager for Thule.

“I have used and trusted Park Tool products since I worked in a bike shop in high school. I have watched the company grow over the years and I am thrilled that my professional career path has landed me in this position. I am excited to get to work increasing the exposure for the brand and their amazing products,” remarked Karl Wiedemann.

Eric Hawkins, president and owner of park tool added, “Karl's vast knowledge and experience doing marketing, public relations and sponsorship for companies like Pedro's and Thule make him the ideal choice for this position. We are looking forward to having him be part of the Park Tool team.”

Wiedemann will be based out of the Park Tool office in St. Paul, Minnesota and will start on March 3, 2015. He can be reached at karl@parktool.com or 651-777-6868.