Palladium appointed Hommy Diaz as global product line manager. Most recently, Diaz served as global product manager at DC Shoes.

In his new post from Palladiums global headquarters in Westlake Village, CA, Diaz will report directly to President Larry Remington and will oversee all aspects of the product creation process. Diaz will play an integral role in developing pricing and product calendars, lending his expertise on creative for new product initiatives and defining seasonal color and material palettes.  

During his five years with DC, he oversaw the creative product direction, merchandising and line planning for the lifestyle division. Diaz also produced and launched the streetwear-centric, sub-brand NVRBRKN, managing product and marketing globally. Prior to joining DC Shoes, Diaz worked in retail as the lead business consultant at Apples flagship store in SoHo, New York.

Hommy brings a wealth of experience to Palladium, said Barney Waters, vice president of marketing at Palladium. He knows the retail landscape and the consumer target inside-out, and with his creativity he will be able to really make an impact as we continue our rapid growth.

Diaz, a son to immigrant parents from the Dominican Republic, was born and raised in Queens, New York. His main interest growing up was skateboarding and from 1988 to 2001, Diaz spent his time skating around the five boroughs. Driven by New York City culture and his passion for skateboarding, Diaz organically discovered and developed his creative abilities, eventually earning a Bachelor of Fine Arts degree in Communication Design from the Parsons School of Design in New York. He currently resides in Los Angeles, CA with his wife.