Pale Morning Media, a public relations agency specializing in the outdoor world, added Katie Shackelford Holmes to its Vermont-based team.
Holmes will join the Pale Morning Media team, starting on November 1, 2011.
“I've known Katie for a few years, and have known many of her coworkers, employers and friends for far longer. She comes from a great community that will always have a special spot in my heart and soul. I'm sincerely happy to welcome her to the Pale Morning Media, and her family to the Vermont community,” said Drew Simmons, Pale Morning Media president and founder.
A veteran of the outdoor and ski industries, Holmes' professional background includes public relations roles with Jackson Hole agencies Denny, Ink and Carmichael Lynch Spong (Stanwood & Partners). Her work history includes direct oversight of a broad range of accounts, including Somnio Running shoes, KOR Water bottles, Powderhorn apparel, Electra Bicycle Company, CamelBak, Carve Designs, and Salomon Trail Running. She also contributed support to accounts including Jack Links, Arcteryx, SIA/Snowsports Industries America, VIO cameras and optics, Smartwool and Seventh Generation.
Holmes began her outdoor career as a sponsored skier X and big-mountain skier for Salomon International (1998) and progressed to the role of Salomon brand ambassador, as part of the athlete team as well as contributing to marketing strategy and tactics.
Through athletics, travel and years working in the industry, Katie has formed many lasting friendships with industry leaders and key media. She continues to draw upon her experiences as a pro athlete, outdoor enthusiast, wife and mother to add even more to the Pale Morning Media team.
“I am excited to be a part of the dynamic team here at Pale Morning Media,” said Holmes. “My family and I are energized to be here and thrilled to call Vermont home!”
