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EXEC: Report Sees Crocs, Hoka, New Balance, and On Increasing Teen Appeal

Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandler’s 46th Semi-Annual Taking Stock With Teens Survey. Nike dominated teen mindshare in footwear and apparel but lost brand appeal in the performance category, while Adidas, Converse, Under Armour, and Vans ost ground with teens. Lululemon had a mixed performance.

Studies Show Active Lifestyle Brands Resonate with Gen Alpha

In a recent survey conducted by Beano Brain, Nike ranked #4 in the Top 100 “Coolest Brands” among Gen Alpha in the U.K. and #17 in the U.S. Other vendors making the list in the active lifestyle space included Adidas, Puma, Crocs, Jordan, Under Armour, Champion, and The North Face.

Nordstrom Sets Plans for More Rack Locations in Ohio

With the addition of this new location in Mason, OH and a location opening in Macedonia, OH in spring 2024, Nordstrom will operate eight Nordstrom Rack stores and three Nordstrom stores in Ohio. The store is scheduled to open in fall 2024.

Dick’s SG Axes Outlook on Q2 Profit Shortfall, Blames Inventory Shrink

Dick’s Sporting Goods delivered 1.8 percent same-store growth in the second quarter but profits fell well below Wall Street targets due in large part to shrink. The retailer slashed its earnings outlook for the year on the Q2 shortfall and expected margin pressure in the second half and launched a business optimization program that reportedly includes the layoff of 250 corporate employees.

EXEC: On Continues to Gobble Up Share in U.S. Run Specialty

On Holdings once again raised its sales guidance for the year after reporting second-quarter results that topped analyst targets. In the Americas, sales vaulted 59.8 percent in the period, driven by strong full-price selling and share gains within the run specialty channel.

EXEC: Allbirds Shares Pop As Transformation Efforts Gain Traction

Allbirds reported a loss in the second quarter, but the period marked the troubled eco-friendly sneaker seller’s second quarter in a row of top- and bottom-line results above expectations. Company officials told analysts that its transformation efforts included a refocus on core styles, including the Wool Runner and Tree Dasher, which had made progress.