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March 18 Coronavirus Notebook: A Few ‘Winners’ Emerge

The chaos that coronavirus is causing across the active lifestyle marketplace is unprecedented. And while it’s hard to claim any “winners” when an outbreak such as Covid-19 is wreaking so much havoc on everyday life, a couple of categories in this space stand to benefit—firearms and at-home fitness manufacturers.

Adidas To Keep U.S. Stores Open, For Now

In an e-mail to Adidas and Reebok retail employees Monday morning, Adidas CEO Kasper Rorsted wrote that the company is not yet shuttering its U.S. stores because of the coronavirus. Rorsted wrote, “We have to keep the company going and open for business to ensure that we can pay our monthly bills and salaries to everyone. Closing down is easy, staying open in a healthy environment requires courage, persistence and focus.”

Sports Industry’s Sales Growth Accelerates In 2019

The sporting goods industry showed some resilience in 2019. SFIA’s 2020 Manufacturers’ Sales Reports showed overall U.S. sports and fitness products industry revenues grew 3.9 percent in 2019, accelerating from 2.3 percent growth in 2018. Stand-out categories include athleisure, coolers, water bottles, tents, running footwear and exercise bikes.

Vuori Hires Senior Director Of Retail

Vuori, a performance apparel brand based in Encinitas, CA., hired Catherine Pike as senior director of retail. Pike most recently served as the executive vice president of franchise operations for FIT4MOM and formerly headed the southwest territory for Lululemon.

Wall Street Reacts: Under Armour Q419

Earnings estimates on Under Armour were slashed by Wall Street in line with management’s guidance with many analysts significantly reducing their outlook for 2021 as well. To many analysts, Under Armour’s fourth-quarter underperformance and the dim outlook underscores the brand’s challenges reviving growth against formidable competitors in North America although a few remain confident the turnaround is only delayed.

Nike Again Dominates Roth’s Millennial Survey

For the second year in a row, Nike was the dominant footwear and apparel brand among Millennials, according to Roth Capital Partners’ 2020 Millennial Survey. The eighth annual survey was completed by 2,500 Millennial-aged women and men and examines current trends, spending patterns and favorite brands across six consumer categories.

Active Stocks Bounce Back In 2019

After two challenging years, stocks in the active lifestyle space saw a strong recovery in 2019 as the broader stock market delivered its biggest gains since 2013. Among stocks seeing their values spike were Yeti, Hibbett Sports, Lululemon, Skechers, Dick’s Sporting Goods and Sportsman’s Warehouse.

2020 Vision For The Active Lifestyle Market

As the new year gets underway, questions linger in the Active Lifestyle Market. The Editors at SGB Executive compiled 20 questions that are likely to dominate the headlines in 2020. The list is led by a big change at Nike and a host of political issues, from the trade war to firearms to climate change. 

2019 Year In Review: Most-Read SGB Executive Stories

2019 was filled with stories of success and failure across the active lifestyle marketplace, but—per usual for SGB Media—it was our in-depth coverage of such sporting goods retailers as Academy Sports + Outdoors, Dick’s Sporting Goods, Sportsman’s Warehouse, Bass Pro Shops, Modell’s and even the now-defunct Sports Authority that dominated our most-read list.