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EXEC: Adidas Gets Another Yeezy Lift in Q1; Increases 2024 Guidance

<p>Adidas now expects full-year 2024 currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024, up from its previous forecast for a mid-single-digit increase. The latest Yeezy drop added revenues of around 150 million and an operating profit of around 50 million in the first quarter.</p>