Ramping up its expansion efforts, Pacsun announced plans to add 20 to 35 new stores in the U.S. over the next three years. The surf-themed retailer described the openings as its “most ambitious domestic retail expansion in nearly two decades.”
The expansion comes as Pacsun, based in Los Angeles, has seen a “resurgence” in brick-and-mortar performance in the U.S., with double-digit growth in in-store traffic.
In 2025, Pacsun opened nine new U.S. stores, with additional openings scheduled through the end of the year. Recent and upcoming openings include Flatiron, New York City (opened fall 2025), representing Pacsun’s second New York City store; Westchester, NY (opened fall 2025); and Mall at Millenia, Orlando, FL (opening early 2026).
“Our stores have become cultural touchpoints for a generation that values experience as much as product. What begins on our social channels—inspiration and community—ultimately drives young people to see it in person. Doubling down on brick-and-mortar simply reflects what our community is already telling us,” said Brieane Olson, Chief Executive Officer, Pacsun.
Pacsun also said its first international store opening in its 40-year history is planned for spring 2026 at the Mall of the Emirates in Dubai. Through a regional partnership, Majid Al Futtaim and Pacsun plan to open up to 20 stores across the Middle East over the next five years, including another flagship location in Abu Dhabi. Pacsun’s presence in the Middle East kicked off with an on-site Formula 1 activation at the Abu Dhabi Grand Prix this month.
Pacsun operates just over 300 stores.
Photo courtesy Pacsun
