Pacific Sunwear of California Inc. reported that total sales for the five weeks of September of fiscal 2004 were $98.9 million, an increase of 20.8% over total sales of $81.9 million for the five weeks of September of fiscal 2003. Company same store sales increased 9.8% for the comparable five-week period ended Oct. 2, 2004, on top of a 18.5% same store sales increase in September 2003. PacSun same store sales increased 10.6% and d.e.m.o. same store sales increased 3.9%.

Total sales for the first eight months (35 weeks) of fiscal 2004 were $774.1 million, an increase of 18.8% over total sales of $651.4 million for the first eight months (35 weeks) of fiscal 2003. Company same store sales increased 8.3% for the first eight months (35 weeks) of fiscal 2004 with PacSun same store sales up 8.8% and d.e.m.o. same store sales up 4.1%.