Krystin Strasser is Pacific Cycle's new Marketing Production Manager. Strasser will oversee the production of all print marketing materials and various other marketing projects, negotiate estimates of outsourced projects and establish and oversee staff adherence to project timelines and budgets.
“Krystin has a strong agency background and is bringing more than 10 years experience with managing marketing projects,” said Director of Marketing and Public Relations, Mo Moorman. “She's also an avid cyclist, so she understands the business we're in. She's bringing a strong skill set to our department and the company and we're happy to have her on board.”
A native Wisconsinite, Strasser frequently competes in WORS (Wisconsin Off Road Series) races.
“I'm very pleased to join the Pacific Cycle team,” said Strasser. “It's a great company in an exciting industry and I think I can make a difference.”
Strasser spent the past couple of years as an account manager for Discover Color/Brandboxx, overseeing large-format print jobs. Prior to that she spent four years at ad agency Sprecher Bertalot & Co. as an account supervisor. She has also worked for marketing agency The Hiebing Group as an account executive and a traffic manager. Strasser will now work at Pacific Cycle's Madison headquarters.
