Consortium Brand Partners (Consortium Brands), a consumer-focused fund manager that accelerates the growth of iconic and emerging consumer brands, has appointed Mike Jacobs as chief growth officer and operating partner.
“In this pivotal role, Jacobs will spearhead growth initiatives across Consortium’s portfolio, including beloved brands such as Draper James, Jonathan Adler, and Outdoor Voices, as well as future strategic acquisitions,” the company said in a media release.
Consortium Brands acquired Outdoor Voices last summer. Outdoor Voices recently announced that Ty Haney had returned to the athleisure brand four years after her departure as founder, partner and co-owner. Haney founded the brand in 2013. She leads product, brand and creative, as well as community engagement and activations.
As previously reported by SGB Media, Haney’s return follows the acquisition of Outdoor Voices by Consortium Brands last June. Consortium, which also owns Reese Witherspoon’s Draper James and designer Jonathan Adler’s namesake home furnishings brand, reportedly recruited Haney soon after the 2024 acquisition, and she has been working behind the scenes at Outdoor Voices since last August.
Now, Outdoor Voices may receive some additional support and guidance as Jacobs joins owner Consortium Brands, which has a track record of delivering transformative growth at some of the world’s most recognized consumer brands, including Etsy, Netflix, Depop, Yahoo!, and Upside.
“Throughout his career, he has led brand, growth and performance marketing efforts that have generated over 100 million new customers,” Consortium Brands said.
“Consortium is building the next generation of powerhouse consumer brands, and Mike’s appointment as chief growth officer and operating partner signals our commitment to scaling each of our portfolio companies to their fullest potential,” said Jonathan Greller, co-founder and president of Consortium Brand Partners. “Mike’s expertise in brand building, data-driven marketing and full-funnel growth strategy makes him uniquely qualified to unlock new levels of success for our brands and position Consortium as the partner of choice for high-growth consumer companies.”
The company said Jacobs will be responsible for “driving comprehensive growth strategies across Consortium’s portfolio, optimizing brand, performance and digital investments while helping each brand scale sustainably. He will also play a key role in supporting future acquisitions and integrations, ensuring that new additions to the Consortium portfolio benefit from best-in-class growth acceleration.”
“Consortium Brands is assembling an incredible roster of brands with passionate followings and massive potential,” said Jacobs. “I’m excited to partner with these visionary founders and management teams to help each brand achieve its next level of growth while building a world-class platform that attracts the best brands in the industry.”
Images courtesy Consortium Brand Partners/Outdoor Voices
