Outdoor Retailer Summer Market will hold an all-new networking event, The Pacific Northwest Fest, to take place night three of Outdoor Retailer, from 6 p.m. to 8 p.m. in the Street Scene at the Pavilions at OR.
Presenting sponsors Stanley, a brand of PMI, Superfeet and Mountain House will bring the best of area music, food, art, brews and home-grown activities to Outdoor Retailer, making attendees feel like they’ve been transported to the great Northwest region.
“The outdoor industry is famous for for fostering a sense of community. We are really excited to be a part of this new platform that is all about deepening engagement and showing the spirit and comradery of the Pacific Northwest,” said Michelle Fleming, trade marketing manager, The Stanley Brand.
There are over 136 exhibiting companies based in Washington, OR and British Columbia at Outdoor Retailer. According to the Outdoor Recreation Economy Report provided by the Outdoor Industry Association, in WA and OR combined, outdoor recreation generate 35.3 billion dollars in consumer spending and 367,800 industry jobs.
“Being relatively new to the Outdoor Industry, I was walking the floor at Outdoor Retailer Winter Market and I couldn't believe how many great brands came from the Pacific Northwest,” said Amy Olive, marketing specialist, Superfeet. “Each one of us offers something unique, but we've all got that PNW pride that runs deep! We are a Gore-Tex-wearing, beard-rocking, craft-brew-drinking, outdoor loving crew that likes to have a good time. It just made sense to share a little PNW pride with Outdoor Retailer.”
The Stanley Brand, owned by Pacific Market Int’l is headquartered in Seattle, WA. The Stanley Brand has been fueling outdoor adventures for over 100 years and is loved by generations of outdoor enthusiasts for its unwavering durability and thermal performance, as well as its style and modern innovation.
Superfeet promotes sustainable foot health within its local and global communities. Originally the sports medicine division of Northwest Podiatric Laboratory, Superfeet was established in 1977. Superfeet is an employee owed company based in Ferndale, WA.
The event will also welcome Mountain House has as a presenting sponsor. They will liven up the event with the Photo Booth Bus. Party goers can take and share photo booth images of themselves enjoying the Pacific Northwest Fest party atmosphere. Mountain House will also be providing attendees with product samples.
Mountain House is located in the heart of the Willamette Valley, OR, just south of Portland. Mountain House got its start during the Vietnam Conflict, packaging meals and making freeze dried food for Long Range Patrol rations for the United States Special Forces. They’ve continued making food for the United States Special Forces and other branches of the military ever since. For nearly 50 years, consumers have continued to choose Mountain House as their favorite freeze dried food for on-the-go adventures, emergency preparedness and survival.
“More networking opportunities continue to be the number one request from attendees in our post show surveys, the Pacific Northwest Fest provides a perfect opportunity for brands, retailers and media to gather in a relaxed atmosphere to share ideas, learn from each other, build relationships and have some fun,” said Krista Dill, Outdoor Retailer national sales manager. “Thank you to The Stanley Brand and Superfeet for helping to bring the community together in this meaningful and beneficial way.”
Special thank you to supporting sponsor Pistil, for bringing craft beer to the Pacific Northwest Fest. Other brands from the Northwest region are encouraged to participate.
