The Outdoor Retailer trade show said it continues to develop business
community centers for specific segments in the active outdoor
marketplace, concentrating energy in zones with like-minded exhibitors,
advocacy groups, endemic media, dealer activities and athlete
presentations.

These efforts will be evident during the annual Outdoor Retailer Open
Air Demo and Summer Market trade show held July 20-24, at Pineview
Reservoir near Ogden, Utah, and the Salt Palace Convention Center in
Salt Lake City, respectively.

“Members of the “industry tribes” gather at Outdoor Retailer to find
new connections, new resources, reinforce relationships within their
core segment, as well as explore the edges of what is happening in the
tangential business sectors, coming away with more market intel and
acumen,” said Kenji Haroutunian, Outdoor Retailer show director. “We
want to do everything we can to foster an atmosphere of new
solutions that drive the retail store of the future forward and to fuel
value and enhance the experience of attending OR.”

Outdoor Retailer's efforts to create a more intuitive floor plan for
attendees and synergy within individual market segments are noticeable
in the Climbing, Design/Sourcing, Endurance and Paddler Zones. Located
around the floor and surrounded by many market-centric exhibitors, the
brand neutral areas provide a networking center for relevant advocacy
groups, athletes, brand reps, dealers and endemic media.

In addition to the zones, market-centric events held throughout Open
Air Demo and The Expo are intended to engage retailers with fellow
attendees and outdoor recreation activities, while sparking new ideas
that can be implemented in their retail stores.

Some of these events and programs include:

Climbing/Mountaineering
Climbing Tours at Open Air Demo
Utah Mountain Adventures (UMA) will conduct Climbing Clinics at the OR
Open Air Demo at 10:00 a.m. and 1:00 p.m. Beginner through expert-level
climbers will be shuttled to various crags along the Ogden River,
offering short approaches to high-quality Quartzite climbs from 5.6 –
5.13. UMA guides will equip the routes and oversee belaying, knots,
etc. with safety and fun as the primary goals. Any gear needed will be
provided by UMA, including shoes, harnesses, helmets, ropes and
hardware. Shuttles leave from the Open Air Demo entrance.

Design/Sourcing
Source and Design Center
Outdoor Retailer's Source and Design Center consolidates raw material
suppliers in one design centric area of the show floor. This dedicated
area allows attendees to preview the latest outdoor market fabrics,
technologies and design resources.

Source and Design Center Happy Hour
Attendees and exhibitors are invited to network during the Source and
Design Center Happy Hour on Thursday July 23, from 2:30 p.m. to 3:30
p.m.

Project OR Summer Market
Watch up-and-coming design students compete to conceive, construct and
present an outdoor garment prototype on the show floor at Outdoor
Retailer. While a panel of expert industry judges selects the winning
design, attendees and exhibiters get to join in by casting their vote
for the People's Choice Award. Project OR will unfold in the Source and
Design Center and will be available to view in episodes on the OR Web
site.

Designer Seminars
Focused on designer attendees, Textile Insight and Promostyl will host
design-oriented seminars previewing up and coming color pallets and
design trends.

Insight on What's Next: From Design to Dollars – How the Right Textiles
Drive Retail Apparel Sales (lunch will be served courtesy of Textile
Insights
Key Influences and Design Elements for Spring/Summer 2011


Endurance Sports at Outdoor Retailer

Endurance Sports Zone
Sponsored by Runners World, the Endurance Zone is the official home
base for businesses to network, engage and show off trends in the
multisport and performance market. Industry members are invited to take
a break in the lounge or participate in multiple endurance activities
including the Trail Runner's Uphill Challenge.

SkirtChaser Trail Run hosted by SkirtSports
Modeled after the national SkirtChaser tour, women will start first and
the male 'SkirtChasers' will start two minutes later. The run is
approximately 2 miles with an extra loop for runners who just
can't get enough. Participants will compete for the titles of 'Queen of the Skirts' and 'King of the Chasers.' along with
prizes. The 2009 SkirtChaser Trail Run will take place at Pineview
Reservoir at 11 a.m. on July 20.

Outdoor Retailer Endurance Sports Party presented by Trail Runner

Members of the endurance sports world are invited to unwind and network
at the Outdoor Retailer Endurance Sport Party presented by Trail
Runner, at The Hotel (155 W 200 S), on Thursday July 23, from 6:00 p.m.
to 8:00 p.m.


Paddlesports at Outdoor Retailer

Open Air Demo
At the Open Air Demo held at Pineview Reservoir, attendees can check
out the latest flat water kayak, canoe and stand up paddleboard
products on the lake.

For the first time at Open Air Demo, the dealers and media will be able
to demo whitewater boats in their element on the Ogden River, just down
river from the Pineview Reservoir.

Outdoor Retailer will host its second annual Wasatch Whitewater
Chute-Out, showcasing a variety of paddlesports products in the
whitewater conditions they were built for. Retailers participating in
the chute-out will paddle down a Class III+ rapid while maneuvering
around sponsored kayakers determined to knock them off their route. The
Chute-Out will be held July 20, from 10 a.m. to 1 p.m. on the Ogden
River just downriver of the Open Air Demo.

Boat Loft
Outdoor Retailer's new Boat Loft display on the Salt Palace Convention
Center Mezzanine gives show attendees the opportunity to compare boats
of various brands while they are displayed side-by-side.

Paddlesports Industry Happy Hour
Paddler Magazine will host a Paddlesports Industry Happy Hour in the
Paddlers Zone on Tuesday, July 21, the first day of the Summer Market
Expo, from 5 p.m. to 6 p.m.

Paddlesports Industry Networking and Awards Party
Outdoor Retailer will host the Paddlesports Industry Networking and
Awards Party on Wednesday, July 22, from 6 p.m. to 8 p.m. at the
Sandbar Mexican Grill at 122 West Pierpont Ave., Salt Lake City, Utah,
84101. This gathering of the paddlesports tribe is a party featuring an
industry awards presentation for innovation and excellence in the
paddlesports market.

Paddlesports 360 Seminar
Before the show opens on Thursday, July 23 the paddlesports industry is
invited to attend the Paddlesports 360 seminar, 8 a.m. to 9 a.m. During
this discussion, Lee Hart, president of Brand Amp., will moderate a
panel of six industry leaders as they share their insights on how to
navigate business in a murky economy and ways to capitalize on
Americans resurgent interest to spend their leisure time closer to
home. Panelists will include representatives from Leisure Trends Group,
Outdoor Industry Foundation, Rutabaga and other industry thought
leaders.

For more information about the many events, seminars and activities
surrounding the Outdoor Retailer Expo and Open Air Demo please visit
the Events & Seminars section of the Outdoor Retailer Web site.

In addition to the comprehensive event schedule in the OR Show Dailies,
hour-by-hour updates of exhibitor giveaways, autograph signings, free
beer, events and after-hour parties are available by following the
Outdoor Retailer Twitter account, Twitter.com/ORShowLive.