Outdoor Research appointed Charles Lozner as director of marketing. As a recent Brand Director for K2 Sports, Lozner has ample management experience within the Outdoor and Snowsports industries.
Lozner will manage and support the efforts of the brand, marketing and PR divisions at Outdoor Research.
VP of Sales and Marketing, Alex Kutches said, “It was important for us that we bring in a candidate with a strong understanding of our industry someone creative and team-oriented that could jump right into the mix.”
Lozner said, “Im excited to join a company with such an authentic brand history and such a clear vision for the future. In todays crowded marketplace, OR stands apart as a company built around truly functional solutions.”
“Charlie is a great cultural fit here at Outdoor Research. Hes an avid backcountry skier, ski mountaineer, climber and runner someone that knows the product from hands on experience and enjoyment.” said Christian Folk, PR Coordinator.
“From top to bottom, the entire team at OR is passionate about human powered adventure and it shows; Im thrilled to lead this marketing team into the future.” said Lozner.
