The Outdoor Industry Foundation has changed its name to The Outdoor Foundation and contracted Verde PR & Consulting to provide public relations, marketing, strategic planning, social media outreach, and event support.
As part of a repositioning effort, the foundation will maintain its support for Teens Outside as it evaluates additional programs to ensure that the organization is supporting the most effective ways to increase youth participation in outdoor activities.
“It is the boards intent to make participation the number one issue in the outdoor industry,” said Frank Hugelmeyer, president of Outdoor Industry Association. “It is vitally important to all companies that we introduce the next generation to the joys of the outdoor activities we all love.”
Verde will support The Outdoor Foundation across broadcast, print, on-line and social media outlets. Verde will also leverage their experience in grassroots marketing to further the foundatin's mission of introducing younger generations to outdoor recreation.
The Outdoor Foundation is a not-for-profit 501(c)3 established by Outdoor Industry Association to inspire and grow future generations of outdoor enthusiasts. The Foundation introduces youth to outdoor recreation through nationwide youth programming and produces high-quality, groundbreaking research that quantifies the extent and quality of participation in outdoor recreation as well as its economic impact on the U.S. For more information visit http://www.outdoorfoundation.org or call 303.444.3353