Outdoor Channel Holdings, Inc. has entered into a multi-year strategic partnership with Mossy Oak, creators of the Mossy Oak Brand Camouflage and producers of some of televisions most highly regarded hunting programs, including one of the top-rated shows on Outdoor Channel “Hunting the Country.”
According to a release by the Outdoor Channels, the renewed agreement continues Mossy Oaks branded “Tuesday Night Pursuits Presented by Mossy Oak” programming block and includes two top rated programs exclusively produced by Mossy Oak and Drury Outdoors for the network – “Hunting the Country” and “Bio Logic and Drury Outdoors Wildlife Obsession.”
“Our relationship with Outdoor Channel on Tuesday nights has afforded us a leadership position in outdoor programming. It is a true win-win for both of us, along with some of Mossy Oaks most loyal and noted brand partners. From its origins, Tuesday Night Pursuits Presented by Mossy Oak was the pioneer destination program block in our industry. Today, the block maintains a highly loyal and enthusiastic base of viewers who live and breathe hunting and the outdoor lifestyle,” said Toxey Haas, Founder and CEO of Mossy Oak.
“Mossy Oak is a successful brand that our viewers recognize as an authentic part of their everyday outdoor pursuits and passions, and one we are proud to be associated with,” said Tom Hornish, COO of Outdoor Channel Holdings. “Weve developed a very strong relationship with Mossy Oak over the years and we are pleased that the partnership will continue for years to come.”
