Through the joint efforts of Messe Friedrichshafen and Nanjing Nantex International Exhibition Centre, Asia Outdoor will be opening on 23rd August 2006. The opening ceremony will be attended by He Jihai, president of China General Chamber of Commerce; Jiang Hongkun, mayor of Nanjing; Mr. Büchelmeier, Mayor of Friedrichshafen; President of Messe Friedrichshafen – Mr. Wellmann; Nanjing Nantex International Exhibition Centre General Manager-ZhangJian; European Outdoor Trade Fair project manager Mr. Reisinger, Asia Outdoor Trade Fair consultant Mr. Jaeger.
Being the first exhibition specialized to the outdoor industry, Asia Outdoor has captured the attention of brands, retailers, fabric and fiber, accessories manufacturers and the media, and has attracted 174 exhibiter domestic and abroad, like: Asolo, Black Yak, Black Diamong, Cerro Torre, Sigg, Lowa, Meindl, MSR, Osprey, Tatonka, Petzl, Vaude, Nikko and Dentik. The exhibition floor space is now over 20000m2 and 55% of the exhibitors are from outside China.
The main exhibitors present products for spring-summer 2007, several company his coming winter collection. The sourcing supplier show his newest Outdoor fabrics and accessories.
During the exhibition period, there will be many colorful supporting programs to help introduce more people to an outdoor lifestyle.
The outdoor night party aimed at exhibitors and trade visitors is expected to break through the 1000 attendees target, and will be a night of celebration for the outdoor industry.
The development forum will cover a range of topics surrounding the outdoor industry, and will have speeches from representatives from the outdoor industry of Japan, Korea, and Europe, as well as companies like The North Face, Gore Tex, and Sanfo.
DMM Rock Climbing competition and Nanjing University competition will be put forward during Asia Outdoor. A 16m wall is being built, exceeding the world top competition regulations of this kind. Asia Outdoor partner Tibet Mountaineering team is also presenting performances based on climbing experiences and also outdoor first aid.
This year, the 2006 new products competition and the design competition sponsored by Asia outdoor and www.lvren.com have already received many entrants. An award ceremony will be hosted on the afternoon of 23/8/2006 where the top 8 will be honored.
The photography competition sponsored by The North Face has received entries from 200 photographers, with the top pictures being displayed in Hall B.
3 features of this exhibition:
1. The percentage of international exhibitors over 50% giving the exhibition an international feel.
2. The technology used in the entry gates means that not only will special visitors can enter speedily with a swipe of their card, but relevant information will be stored to give important statistics and also to help make next years event easier.
3. The high quality of the supporting programs is sure to captivate the visitors and attract them to outdoor sports, which will in turn promote the development of Chinas outdoor culture.
Between 23-26/8/2006, an estimated 50000 people will set foot in this exhibition. The trade visitor will be expected over 12000 in the whole 4 days. The public day on 26. will be a big event for all outdoor fans all over the Jiangsu province. The successful hosting of this exhibition will help accelerate the growth of the Chinese outdoor sports industry.
