Smart ring maker Oura Inc. announced Tuesday that it is postponing its previously announced initial public offering due to “uncertainty in the IPO market.”
Oura said it made the decision “despite strong demand” for the brand.
Oura said in a statement, “Oura is profitable, growing meaningfully, and the business has further strengthened since beginning the IPO process. Consumer response to Oura Ring 5 has been exceptionally strong, bringing the number of paid members to 5.7 million. For the fiscal year 2026, revenue is expected to grow 90 percent year over year.”
“Our mission is to empower people to live healthier, longer, and an IPO is just one step in our journey,” said Tom Hale, CEO of ŌURA. “We aim to deliver an extraordinary IPO for our employees and investors and we have the luxury of choosing our moment. In the meantime, we will execute against the opportunities ahead.”
Oura was seeking to go public at the Nasdaq stock exchange at a valuation of $15.6 billion. In documents filed with the Securities & Exchange Commission, Oura and some of its backers were seeking to raise as much as $2.2 billion through the sale of 50 million shares at the top of the indicated price range of $40 to $44.
The offering consisted of 13.5 million shares offered by Oura and 36.5 million offered by certain of Oura’s existing stockholders. Selling shareholders were to include Forerunner Ventures, offering 28.7 million shares; Lifeline Ventures, offering 6.9 million shares; and Antti Laitala, a senior software engineer and technical leader at Oura, offering 872,228 shares.
Oura’s total revenue grew 74 percent year-over-year (y/y) to $1.21 billion in the nine months ended June 30. For the most recent fiscal year ended September 30, 2025, revenue surged 123 percent y/y to $907.9 million.
Founded in Finland in 2013, Oura is headquartered in San Francisco with E.U. headquarters in Oulu, Finland.
Image courtesy Oura
