The Orvis Co. launched an m-commerce site, enabling customers to make purchases from their mobile device. Orvis’ mobile channel now reaches all of its 60 retail locations in the U.S. and U.K. and 350 Orvis dealers worldwide.
“For more than 150 years, our name has stood for outdoor traditions,
quality and customer satisfaction,” said Phil Young, VP e-Commerce,
Orvis. “Now we are enhancing that tradition by offering convenience to
our customers who want to stay connected with us when mobile. This is a
strategic path for us to deliver a world-class mobile offering to our
customers.”
The new Orvis Mobile experience works with mobile devices such as the
iPhone, iPod Touch, BlackBerry and Android when they visit
www.orvis.com. Key features of the Orvis Mobile experience include: easy-to-navigate Categories including Men’s, Women’s, Fly
Fishing, Hunting, Travel, Dogs, and In-Season Savings; complete Product
Descriptions; Ratings and Reviews; Store Finder; Site Search; and many
Support features.
“Orvis has a long history of excellence in delivering award-winning
products, services and customer satisfaction and we wanted to ensure we
created that same experience for Orvis Mobile,” said Dave Sikora,
President and CEO of Digby. “With the strength of our Mobile Commerce
Platform and the exponential growth in consumers using smartphones to
buy products and services, Orvis is taking a leadership position by
extending their sporting tradit
