Ortovox has appointed Manfred Meindl, formerly at Vaude, as director of marketing and digital D2C. Meindl will reportedly oversee the German company’s direct-to-consumer marketing and digital activities. He has over 15 years of experience at Vaude, most recently serving as head of marketing.
In his recent role at Vaude, Meindl was reportedly responsible for the brand’s strategic development and the management of key marketing activities. Previously, he held the roles of head of online marketing and head of international marketing and digital services, focusing on expanding digital infrastructure, platforms and international marketing operations.
“With Manfred, we are gaining a proven marketing expert who thinks holistically about brand management and authentically embodies our target groups,” commented Ortovox CEO Stefan Kohlbauer. “His combination of digital expertise, strategic vision, and genuine passion for mountain sports is a great asset for Ortovox. After a year of important structural and strategic decisions, this new addition is another milestone on our path to strategically guiding the Ortovox brand into the future.”
Images courtesy Ortovox and LinkedIn
