Orangetheory Fitness, the fast-growing fitness franchise, has become the Official Fitness Center Sponsor of the New York Yankees.
The partnership with the Yankees is in addition to the existing clientele of professional athletes and celebrities that currently use Orangetheory Fitness studios across the world.
“Orangetheory Fitness has been a well-kept secret within the professional athlete community for many years,” said Scott Breault, Director of Marketing at Orangetheory Fitness. “Of our current 300,000+ member base, many of them include Olympians, past and present, active athletes in all professional sports, including MMA and boxing, and many amateur teams that send their athletes to us to get them into top physical condition. The New York Yankees are arguably the most storied professional sports franchise in the world and the perfect partner to continue our association with elite organizations.”
Through the partnership, Orangetheory Fitness will receive LED signage at Yankee Stadium. In addition, current and former Yankees players will make select promotional appearances throughout the year at select Orangetheory Fitness studios in the tri-state area.
“We are excited about our sponsorship with Orangetheory Fitness, and hope that its Stadium branding and promotional activation will strengthen its brand awareness in the tri-state area,” said Michael J. Tusiani, New York Yankees Senior Vice President Corporate Sales & Sponsorships.