Orange 21 Inc., the parent of Spy 21, announced that Theodore Roth has resigned from its Board of Directors. Stephen Roseman was appointed to fill the vacancy.

Roseman, CFA is the managing member of Thesis Capital Group, a firm he
founded in 2005. Mr. Roseman served as a member of the board of
directors of Celebrate Express starting in August 2006,
and as chairman of the board from November 2007 until August 2008 when
the company was acquired by Liberty Media Corporation.

From 2003 to 2005, Mr. Roseman was a portfolio manager at Kern Capital
Management, where he managed the consumer discretionary, consumer
staples, and business services portfolio. His previous professional
experience includes OppenheimerFunds, where he worked, from 2000 to
2003, as a senior equity analyst with responsibility for public and
private investments in all of the consumer, financials, energy and
industrial sectors for the Discovery Fund. Prior to OppenheimerFunds,
he was employed by PaineWebber Group and Sperry Van Ness. Mr. Roseman
also serves on the advisory boards of various private companies.

He received an M.B.A. from Fordham University Graduate School of
Business Administration and a B.A. in French Literature from Arizona
State University.

On Roseman’s appointment, Stone Douglass, Orange 21’s chief executive officer, said, “We are very pleased
to welcome Stephen to the Board. Stephen is a well qualified and
seasoned director with a deep understanding of the retail industry and
capital markets and who can add value to the Board. We believe that
Stephen’s experience will be an asset to the Company.”

Roseman commented, “I am delighted to join Orange 21’s Board and
look forward to contributing to the Company’s continued efforts to
build shareholder value.”

Theodore Roth joined the Board of Directors of Orange 21 Inc. in
October 2005. Roth is Managing Director of Roth Capital Partners,
LLC, an investment banking firm headquartered in Newport Beach, CA,
where he has been since 2003.

Douglass said, “We appreciate Ted’s years of service to the Company, and thank him for his contributions to the Board.”