Outdoor Retailer will hold its annual All Mountain Demo (AMD) Jan. 19, 2011 at Solitude Mountain Resort in conjunction with the Outdoor Retailer Winter Market show in Salt Lake City Jan. 20-23.


Retailers will have the opportunity to test ski, snowboard, and snowshoe hard goods, winter clothing, avalanche survival equipment and other backcountry accessories before making purchasing decisions for the 2011/12 winter selling season.


“At only 30 minutes from downtown Salt Lake, what better place than Solitude to demo anything from beacons to split-boards, and take it into the quick-access backcountry for a spin?,” asked Kenji Haroutunian, Outdoor Retailer show director.


Some of the activities planned for the All Mountain Demo include the following:



  • AMD Nordic Challenge features four different-distance stations along a challenging course with prizes waiting back at the demo for participants

  • Industry Fun Runs – Top shops and brands will challenge each other in heat races using their weapon of choice (skis, snowboard or other gliding apparatus).  Fastest retailer and the fastest brand rep will be awarded SLC hotels for the 2011 show, and team with fastest combined times earns bragging rights.

  • Snowshoe Run/Race – Similar to the Summer Market “It's a Shore Thing” run, a scenic informal 'trail run' but this time with…snowshoes

  • Avalanche beacon search area with experts on hand to help sharpen beacon and avalanche tool skills

  • Guided ski, snowboard and snowshoe backcountry tours


Other features of the All Mountain Demo include free, limited access lift tickets for all retailers and media at Solitude Mountain Resort, discounted lodging at The Inn at Solitude, deals on food and beverage at the Moonbeam Lodge and substantially discounted lift tickets to the resort for other show attendees.


To make lodging reservations at the discounted rate of $195 per night (regularly $295) for a Village View or Slope View room at The Inn at Solitude, call 801.517.7717. To receive the special rate, mention Outdoor Retailer or All Mountain Demo.


For more information about Outdoor Retailer Winter Market and the All Mountain Demo, go to www.outdoorretailer.com.