Online registration began Monday for those attending Outdoor Retailer Summer Market 2011, Aug. 4-7 and the Open Air Demo on Aug. 3.


During this year's 30th anniversary of Outdoor Retailer, manufacturers, retailers, designers and advocates representing categories across the outdoor industry will converge on Utah's Wastach Front to preview and test product at Jordanelle State Park, before their meetings and presentations at the Summer Market trade show at the Salt Palace Convention Center in Salt Lake City.


Attendee registration is free through July 1, 2011. Registration for retailers and distributors that register online after this deadline or on-site will be $30 and $100, respectively.


The registration fee for qualified freelance product designers is $100 before July 1 and $200 thereafter. 


Non-buyer badges are available now for $425 through July 1 and for $475 after this date. Please note that exhibitor rep and retail rep registration will open in May.


Outdoor Retailer Summer Market registration is available at outdoorretailer.com.


Outdoor Retailer (OR) is produced by Nielsen Business Media of San Juan Capistrano, Calif. Now celebrating more than 30 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.