Navigating the cavernous Salt Lake Palace could be easier at this year Outdoor Retailer Winter Market – at least for people with smart phones.


The trade show released an upgraded edition of a mobile app it deployed at the OR Summer Market this year with new features, including an interactive floor map complete with GPS technology. As attendees make their way around the various OR venues for workshops, events and appointments, the GPS-enabled map helps them locate where they are in real time, so they can then find where they want to go.

Other new features for the Winter Market app allow attendees to:



  • Follow industry updates with news RSS feeds
  • Save and share pictures of show experiences
  • Link to colleagues with the “Friends” feature
  • Rate and comment on attended sessions
  • Get the pulse on Salt Lake  regional happenings, dining, recreation  and entertainment options (many at discounted pricing)

Returning features include an interactive exhibitor list, event listings/schedule management integrated with OR's website Planner Tool, brand videos, real-time show alerts, exhibitor and product searches and live feeds of show-related Tweets.


The OR Winter Market mobile app is available free to registered show attendees as a native application, operating without Internet connectivity or a continual cell phone signal, for iPhone, iPod Touch, iPad, Blackberry and Google Android devices. When momentary access to Internet and/or brief cell signal is available, updates to the app will be made automatically.


To download the Winter Market app, go to the Mobile App Information page on outdoorretailer.com for the device-specific links.


iPhone, iPod Touch and iPad users can also download the app via iTunes by searching for “OR Winter Market.”


The URLs for Blackberry and Google Android phones will sense the device being used and automatically download the appropriate version of OR Winter Market.


Attendees with PDAs not listed above or mobile phones that have Internet access should visit the OR Mobile App Information page from their mobile device for the link that will give them access to the exhibitor list and OR Show Planner through the Internet.


Exhibitors interested in sponsorship opportunities with the OR Winter Market app should contact their Outdoor Retailer account executive.