Oofos announced that Co-Founder Lou Panaccione and footwear industry veteran Angel Martinez will serve as co-chief executive officers. As Co-CEOs, Martinez will oversee brand, product creation, sales, and marketing. Panaccione will focus on product development, operations, supply chain, finance, and culture.
Panaccione had been Oofos’ sole CEO since the brand’s founding in 2011.
Martinez joined the Oofos Board of Directors in early 2025. He brings decades of leadership experience in the footwear space, including as a founding executive at Reebok, CEO of The Rockport Company, CEO and vice chairman of Keen, and president, CEO, and chairman of Deckers Brands.
“Oofos started with a simple idea — to help people feel good — and I couldn’t be prouder of our team and how far we’ve come,” said Panaccione. “Angel’s proven ability to grow brands and his deep understanding of what makes great product, business and culture align make him the ideal partner for this next chapter. Together, we’ll continue to build on Oofos’ momentum, strengthening our foundation and expanding our reach.”
“I’ve admired Oofos for its innovation, authenticity, and purpose-driven approach,” said Martinez. “Since joining the Board, I’ve been inspired by the passion and creativity of this team. Oofos has a rare combination of technology, mission, and culture — and I’m excited to work alongside Lou and the entire organization to bring that to more people around the world.”
As part of these leadership updates, Liz White will serve as chief commercial officer. Her role expands beyond marketing to all commercial functions, including North American sales, ecommerce, and merchandising. Since joining the company as chief marketing officer in January 2025, White has strengthened Oofos’ brand identity and business strategy. She will continue aligning teams and functions with these new responsibilities.
“Oofos has always been about people — our consumers, our partners, and our team,” added Panaccione. “With this leadership structure and the continued support of our incredible customers and employees, we’re set up to take the brand even further while staying true to our mission: to make you feel good.”
Images courtesy Oofos
