Asics opened an Onitsuka Tiger flagship store on August 7 in Japan near Nagoya Station, marking the lifestyle brand’s second largest store since the opening of a flagship in the Shinjuku district in July.

The two-level location spans two floors and brings the brand’s entire portfolio together under one roof, including its Heritage retro offerings, Contemporary fashion styling and dressier Formality category.
The ground floor is an open, airy space featuring terrazzo, steel fixtures, and lighting boxes inspired by traditional Japanese andon lanterns. The second floor embraceas a more intimate environment finished with Rosso Lepanto marble housing specialized collections.

Asics said the new store “will serve as a large-scale location with the second-largest floor area in Japan. The area around Nagoya Station is a broad regional gateway where many people come and go not only from within Aichi Prefecture, but also from the Tokai and Chubu regions, including Gifu, Mie, and Shizuoka prefectures. It is also an area that can be described as the face of the city, where visitors from across Japan and overseas first encounter Nagoya. Onitsuka Tiger positions Nagoya as a new key location in the Tokai and Chubu regions, and will develop the store as a place where visitors can experience not only its products, but also the craftsmanship and aesthetic sensibility behind the brand.”

The store is at1-2F 4-8-18 Meieki, Nakamura-ku, Nagoya-shi, Aichi.

The opening comes as Asics announced in June plans to spin off the booming retro lifestyle brand into a dedicated subsidiary called OT Group Corp effective January 1, 2027, specifically to fast-track its luxury-oriented international store expansion and independent lifestyle positioning.

Image courtesy Asics