One Jeanswear Group (OJG), a subsidiary of Premier Brands Group Holdings, has named jeanswear and active sports lifestyle brand veteran Chris Waldeck as CEO.
Waldeck has over 30 years of experience leading global fashion and consumer brands, most recently serving as president and co-COO of Kontoor Brands, the owner of Lee and Wrangler brands. Previously, he spent two years at VF Corp. as president of the Lee and Rock and Rebublic brands.
“This is a pivotal time in One Jeanswear Group’s journey, and I am excited to help lead the company into its next chapter,” Waldeck shared. “OJG has an incredible portfolio of brands, strong retail partnerships, and a talented team with deep industry expertise. Together with the OJG team and our partners, we will shape a clear strategic direction, accelerate growth, drive innovation, and strengthen our brand’s connection with consumers.”
Previously, Waldeck held numerous senior roles during a 13-plus year career at the Adidas Group, including general manager of Reebok North America after successfully turning around Reebok’s operations in South Korea. Other key management roles in the active sports lifestyle business include three years at Cramer Products and seven years at Spalding Sports Worldwide.
His career spans product innovation, brand transformation and omni-channel strategy across North America, Asia and Europe.
“Chris is an exceptional leader with a proven track record of building brands, driving operational excellence, and navigating global markets,” offered Morris Tbeile, chairman and CEO, Premier Brands Group Holdings. “His expertise in both product and marketing, coupled with his international experience, makes him uniquely positioned to guide One Jeanswear Group into its next phase of growth. We are excited to welcome him and look forward to the future under his leadership.”
One Jeanswear Group’s branded portfolio includes its owned brands, Gloria Vanderbilt and Vintage America, as well as licensed brands, Jessica Simpson, Ella Moss, Nine West Jeans, GH Bass, and Lucky Brands.
Images courtesy One Jeanswear Group/LinkedIn
