On Holding opened its first retail store in Dallas, located in the city’s NorthPark Center upscale shopping mall. The store is the Swiss running brand’s third in Texas and represents the brand’s 16th location in the U.S.
The store spans approximately 3,000 square feet and offers a full range of On footwear, apparel and accessories. Select products from partner collaborations will be available in limited quantities.
On said the store’s design “seamlessly blends Swiss engineering with Texas heritage, drawing inspiration from the natural beauty of the local landscape and minimalist architecture. The premium space contrasts warm, earthy tones with sleek, modern materials, featuring raw stone walls and elegant concrete structures that create a clean, open layout. By pairing natural Texas fieldstone with high-tech aluminum elements, the store offers a sophisticated environment designed to celebrate nature and human movement.”
“Dallas is a vibrant city with a deeply rooted culture of movement and exploration,” said Dan Schade, vice president and general manager of the Americas at On. “We designed our first store in Dallas specifically to serve the needs of community members, and we look forward to offering our customers a premium shopping experience and celebrating how Dallas lives and moves.”
On opened its first Texas store on South Congress Avenue in Austin in October 2024, followed by a location in Houston’s Rice Village in August 2025. The On brand has more than 70 owned stores worldwide.
Image courtesy On Holding
