On running opened its first two stores in Seoul, South Korea. The first is in the Hyundai Seoul department store, and the second is in the Lotte World Mall Jamsil.
According to the company, the decision to enter South Korea’s retail market is based on “sustained momentum in the AAC region.”
The new stores carry the Swiss brand’s full product range, including running shoes, outdoor, tennis, and lifestyle apparel, as well as kids’ wear. Each store will serve as a community hub, hosting in-store programs and community events.
The store openings coincide with the company’s launch of a collaboration with Seoul-based brand Post Archive Faction, as well as the introduction of additional products from On’s ongoing partnership with actress Zendaya.
“We are thrilled to bring the full On experience to Seoul, our first direct-to-consumer stores in South Korea. The city perfectly reflects our passion for design, innovation and an active lifestyle,” said Rebecca Cai, APAC general manager at On.
“This is a pivotal moment for us, fueled by the phenomenal momentum we’ve seen across the APAC region. Our trusted wholesale partners have laid a fantastic foundation here, and these new flagship stores are the next step in our strategic multi-channel development. They provide a unique space to showcase the full breadth of our brand, especially our growing apparel collection, and to create inspiring places where our community can meet, connect and be inspired,” continued Cai.
Image courtesy On
