On opened its first store in Sweden, building on the Swiss brand’s retail openings in cities including Shenzhen, Kuwait, Seoul, and London.
The store is at Biblioteksgatan 16, 111 46 Stockholm.
Measuring over 250 square meters, the store honors Stockholm’s character. On said, “Design elements pull the iconic geometry of Sergels Torg onto a sweeping floor of native Swedish stone, which is balanced by warm, textured walls and historic arches. The architectural approach transitions from a vast, light-filled space to more intimate interiors, with raw local stone set against the clean, technical finish of polished steel—a material honesty that directly links to the technology embedded in On’s products.”
Beyond offering a full range of On’s product offerings, the space is designed to serve as a local community, offering weekly run clubs and various movement activities throughout the year.
Image courtesy On
