Swiss running brand On has opened its first store in Madrid, Spain, following recent global openings in Zurich, Switzerland; Seoul, South Korea; Mexico City; and Riyadh, Saudi Arabia.
On said Madrid features a “thriving running scene and an enthusiastic fashion community,” aligning with the company’s focus.
The store on Calle Serrano, which measures 250 square meters across two floors, is located in Madrid’s popular “Golden Mile” circle in the upscale Salamanca district and is a premier shopping destination. The store will also serve as a hub for weekly run clubs and various movement activities.
“Spain represents a significant opportunity for On to expand our global reach and solidify our premium positioning in the sports industry”, said Bianca Pestalozzi-Houchangnia, general manager EMEA at On. “The location is right along the San Silvestre Vallecana run, which attracts tens of thousands of runners every year, and is ideal to enhance our premium presence and boost brand recognition in Spain’s capital. We are looking forward to building strong connections with Madrid’s energetic community of runners and sports enthusiasts.”
Image courtesy On
