On, the new running shoe company built on patented Swiss technology, has named running industry veteran Christian Ward to the position of national dealer support manager. The appointment was made by Ted Goodlake, On’s director of sales, North America.

In this position, Ward will be responsible for developing and managing On’s in-store relationship with more than 100 independent running retailers across North America.  This includes; creating in-store sell-through opportunities via education, managing a team of On tech-reps, developing sales staff perks, creating viral and social media initiatives and more.

“Christian is a great fit for this important position as he is one of the most energetic, creative and hard–working people I have ever encountered in the industry,” said Mr. Goodlake.  “This role is critical to our success, as in-store brand promotion and the education of the sales staff is the key element of ensuring trial among consumers.”

Ward has more than 20 years in the running industry with such successful companies as Nike, Reebok, Pearl Izumi, Oakley and Sole.  From 2010-11 he served his second tour with Reebok, this time as a Senior Key Account Manager for running specialty retail.  A veteran runner with more than 14 marathons and a 50-kilometer at age 50 to his credit, Ward lives in Ann Arbor, MI.  Also an avid writer, he has penned numerous articles and essays about running for a variety of media outlets including Outdoor Athlete where he also served as Associate Publisher.