Old Dominion Footwear has secured exclusive licensing rights from Jordan Outdoor Enterprises, LTD to develop a Realtree Girl and Realtree Outfitters footwear line.
Jordan Outdoor said the Realtree Girl and Realtree Outfitters footwear collections will feature a broad range of styles providing outdoor enthusiasts with trendy casual shoes. These include boots, shoes and sandals.
“This partnership has created an amazing amount of excitement at every level in our company,” said Malcolm Sydnor, president of Old Dominion Footwear. “How often do you get a chance to partner with a great organization like Realtree? We are thrilled to be a part of this and look forward to producing the Realtree Outfitters and Girl lines. Our styling and quality are perfect with everything Realtree does. We are going to take this opportunity and run with it.”
Realtree is a camouflage designer, marketer, and licensor with over 1,500 licensees utilizing the Realtree camouflage brand.
Realtree Girl apparel was launched in 2006. A full line of Realtree Outfitters casual apparel and headwear was introduced in the fall of 2009 for adventurers and outdoor sportsmen. Like the apparel, the footwear will be sold through a wide range of distribution channels including sporting goods stores, catalogs, footwear chains, independent retailers and department stores.
Bill Jordan, Realtree founder and president, said, “We look forward to working closely with Old Dominion Footwear as its team delivers its durable and stylish footwear to the Realtree Girl and Realtree Outfitters lines. Old Dominion goes the extra mile with each of its brands, producing each in hard-to-find sizes and widths. Their footwear not only looks great, but it stands up to wear and tear of every day life. Although the footwear makes a statement of its own, it will complete the look when partnered with other Realtree Girl and Realtree Outfitters apparel.”
Old Dominion Footwear manufactures footwear under the brands; Duck Head, Aqua Duck, Lalla and Lalla Lew, in addition to various private labels.
