Öhlins USA, the mountain bike, motorcycle and powersports suspension technology company based in Hendersonville, NC, is transitioning to a distributor-only sales model for its mountain bike division, partnering with two of the industry’s leading distributors.

This strategic move, involving engagement with Bicycle Technologies Inc. (BTI) and Quality Bicycle Products (QBP), reportedly enables Öhlins to focus on its core strengths in product development, while BTI and QBP handle distribution logistics.

Dealers are expected to benefit from shorter lead times, reduced shipping costs, higher fill rates, and consolidated ordering, according to a company statement.

“By working with BTI and QBP, we’re ensuring that Öhlins products are easier than ever for dealers to access,” said Jake Thompson, MTB Manager at Öhlins USA. “Our team remains dedicated to innovation and rider support, while our distribution partners deliver industry-leading service and efficiency.”

Beginning September 24, 2025, all dealer orders will transition to BTI or QBP. Dealers without an existing account are encouraged to set one up immediately.

In addition to streamlining dealer operations, this transition is said to benefit end customers.

“With Öhlins products now stocked by BTI and QBP, riders can simply place orders through their local bike shop almost anywhere in the United States,” the company said. “This ensures easier access to Öhlins suspension products, service parts, and tools—without added complexity or long wait times.”

Key elements of the transition:

  • End customers can order Öhlins products through most nationwide bike shops.
  • BTI and QBP will carry an extensive range of Öhlins MTB catalog items, including spare parts and tools.
    Warranty processing will be managed through the Öhlins service center network.
  • The expanded service network will include BTI’s factory fork and shock repairs, as well as QBP’s in-house suspension service.

Öhlins USA emphasizes that the company is not undergoing structural changes. The same staff, warehouse and workshop will continue to operate as before, with inventory now streamlined through distribution partners.

“With new ownership, new products, and new distribution channels, the future for Öhlins mountain bike is stronger than ever,” Thompson concluded.

Öhlins USA is the U.S. subsidiary of the Sweden-based Öhlins Group, a global maker of suspension technology in the motorsport, motorcycle and automotive industries for over 45 years.

Image courtesy Öhlins Group